Due to the ubiquity of cell phones, text messages make it easy to reach parents and caretakers of young children with straightforward, actionable advice on building a warm home learning environment. Initially designed for parents of preschool-age children to help them prepare their children for kindergarten, Tips-by-Text has expanded to reach informal caregivers of young children, as well as parents and caregivers of children ages 0-6 and middle school students across the U.S. and internationally.

The design of the Tips-by-Text program draws on research about child development, parenting practices, and behavior change strategies. The standard program delivers up to five text messages each week during the school year to parents and caregivers. Some versions of the program target literacy skills; others target math and social-emotional skills, or a combination of skills.

Each week aims to support caretakers in helping their children build a specific skill. The first text of the week provides context about the topic and incentive for the parents to follow through with the upcoming week’s activities. The second text gives guidance for an activity to help parents bolster their children’s skill development. The third text provides a follow-up activity for the week’s skill, as well as encouragement for the caregiver. By helping parents take small steps towards larger goals, Tips-by-Text provides a structured opportunity for parents to support their children’s at-home learning.

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